When Apple launched the App Tracking Transparency framework with iOS 14.5 in spring 2021, the app marketing industry knew something significant was happening. Most people working in app marketing then underestimated how significant. The change wasn’t just to one platform’s tracking capability; it was the start of an industry-wide reset
Most Bangladeshi brands talking about conversion rate optimization are doing something else. They’re running occasional A/B tests on button colors. They’re following advice from international CRO content that assumes infrastructure and user behavior that doesn’t match Bangladesh. They’re treating CRO as a series of tactical experiments rather than as an
The international playbook for abandoned cart recovery doesn’t survive contact with Bangladeshi e-commerce reality. Send three emails over three days, run retargeting ads, offer a discount on the third email — the standard advice produces underwhelming results when applied to Bangladeshi customers who often don’t use email as primary communication,
Healthcare practices in Bangladesh searching for patients online face a specific set of dynamics that general local SEO advice doesn’t address. Patient search behavior differs from consumer product search behavior. Trust signals that matter for healthcare differ from signals that matter for restaurants or retailers. The regulatory and ethical considerations
Most Bangladeshi businesses operate without proper presentation template systems, and most don’t realize how much this costs them. Sales teams build pitch decks from scratch for each prospect. Marketing teams reinvent visual approaches for each campaign. Internal communications produce slide decks that contradict each other in fonts, colors, and structure.
Real estate marketing in Bangladesh has a coordination problem that most developers don’t recognize until they’ve spent years working around it. Each marketing channel works in isolation. Facebook handles Facebook. Google handles Google. The print advertising team handles print. The sales team handles inquiries. Each channel reports its own metrics.
Truecaller Ads is one of those marketing channels that Bangladeshi brands either dismiss without testing or overrate without measuring. Both responses miss what the channel actually does, where it fits, and which applications justify the investment versus which don’t. For healthcare appointment generation specifically — clinics, hospitals, specialist practices, diagnostic
Most Bangladeshi edtech platforms have the same underlying business challenge: free users are abundant, paid conversions are scarce, and the gap between them seems impossible to close at the rates the international playbook suggests are achievable. The standard SaaS freemium benchmarks — 2-5% free-to-paid conversion rates — come from contexts
The international design literature on mobile-first design assumes infrastructure that Bangladesh doesn’t have. Reliable 4G everywhere. Recent-generation devices. Predictable network speeds. Users with effectively unlimited data plans. The mobile-first principles developed in markets with these assumptions produce landing pages that look beautiful in Chrome DevTools’ mobile simulator and fail in
Influencer marketing in Bangladesh has changed substantially over the past three years, and most of the content written about it hasn’t caught up. The discipline that existed in 2022 — find popular creators, send them products, hope coverage drives sales — has become operationally serious in ways that brands operating
The NRB property buyer is a specific marketing segment that requires its own playbook, and most Bangladeshi real estate developers either undertarget this segment entirely or target it through the same approach they use for domestic buyers. Both failure modes leave substantial revenue uncaptured. The first ignores a segment that,
The fundamental thing to understand about real estate lead nurturing in Bangladesh is that the timeline isn’t 30 days. It isn’t 90 days. For most apartment and plot purchases in Dhaka, the timeline from first inquiry to signed deal runs somewhere between three months and eighteen months, with a meaningful
Sending Facebook traffic, Google traffic, and TikTok traffic to the same landing page is one of the more expensive mistakes Bangladeshi e-commerce brands make routinely. Not because the page is bad. Because the three traffic sources arrive in fundamentally different mental states, expecting fundamentally different things, and a page that
Most Bangladeshi e-commerce brands lose more revenue to payment failure than to ad inefficiency, and the cost is invisible because nobody measures it properly. A customer fills the cart. Reaches checkout. Selects payment. The transaction fails — gateway timeout, OTP not received, network drop, declined card, bKash app crash. The
The honest opening for this post is that most influencer marketing happening in Bangladesh today operates without proper disclosure, and most of the people running it don’t know they’re already violating rules — just not Bangladeshi ones. Bangladesh doesn’t have a comprehensive influencer disclosure regulation the way the US has
